Turn Your Best Sales Calls Into a Playbook That Scales

We analyze your winning sales calls and turn them into scripts, qualification frameworks, and training docs — so every rep sells like you do.

Get your first sales playbook in 7 days. No consultants, no waiting.

Sales Calls
Emails
CRM Data
AI Analyzing...

You're Great at Closing Deals. But Scaling Sales? That's Different.

Most founder-led teams hit a wall when it comes to building a repeatable process.

Every rep sells differently

You close 40% of demos. Your new hire? 10%.

What's the difference? You don't actually know — and neither do they. There's no playbook to follow, just 'watch me and figure it out.'

Onboarding takes forever

Your newest rep asked the same question. Again.

There's no doc to send them. No script to reference. Just another Slack ping asking 'what do I say when they mention pricing?'

Consultants don't scale

$15K for a PDF that sits in Google Drive

You hired a sales consultant. Got a 40-page playbook. Still don't know what to say when prospects ghost you after the demo.

Your AI Sales Consultant

Three steps to a repeatable, scalable sales process.

01

Connect Your Data

We analyze your sales calls, emails, and CRM to understand what actually works in your sales process.

23 sales calls analyzed
47 email threads processed
12 won deals, 8 lost deals
02

Get Your Playbook

AI generates scripts, qualification criteria, objection handling, and process docs.

Discovery Questions

"What made you take this call today?"

Objection Matrix

"Too expensive" → Response...

Qualification

Budget confirmed ☐

Email Templates

RE: Follow up on demo...

03

Train & Improve

Guide new hires with proven playbooks. Continuously refine based on what converts.

New rep close rate
12%Before
35%After 2 weeks

From Messy Calls to Ready-to-Use Playbook

Here's exactly what you give us, and what you get back.

What You Give Us

10-15 recorded sales calls

Both wins and losses. The more variety, the better.

Your CRM data

Optional. Helps us match calls to outcomes.

Email threads with prospects

Shows us how you follow up and close via email.

Propeller AI analyzes everything

What You Get Back

Discovery Call Script
Q1What made you take this call today?
Q2Walk me through your current process...
Q3What happens if this doesn't get solved?
Qualification Framework
Budget: Confirmed $X-Y range
Timeline: Decision in next 30 days
Authority: Talking to decision maker
Objection Playbook
Prospect"Too expensive"
"Compared to what? Let me show you the cost of not solving this..."
Email Templates
SubjectQuick follow-up from our call
BodyHi {{name}}, thanks for walking me through...
Onboarding Checklist
Day 1☐ Read discovery script
Day 1☐ Shadow 2 live calls
Day 2☐ Run first solo discovery...

Everything in one playbook

Delivered as a polished, ready-to-use document your whole team can follow from day one.

Trusted by founder-led B2B teams

$4,200MRRFrom 3 early customers in 30 days
3Playbooks BuiltAverage delivery time: 8 days
2-3xFaster RampNew reps hitting quota in weeks, not months

"We had 6 sales calls recorded. Propeller turned them into a 15-page playbook with discovery scripts, qualification criteria, and objection responses. Our new SDR started using it day one — his close rate is already 30%, same as mine."

JM

James M.

B2B SaaS, Series A

Simple, transparent pricing

Everything you need to build and scale your sales function.

Propeller

7-10 days to playbook

$1,800/mo

Always up to date

Based on your actual calls

Sales Consultant

6-12 weeks

$15k-50k one time

Outdated on delivery

~50% based on your context

DIY

Never done

Your time

Outdated if it existed

Best intentions only

$1,800/month per sales team

vs. $15,000+ for a traditional sales consultant

Your complete sales playbook (15-25 pages)

Built from YOUR actual sales calls

Discovery question scripts
Qualification framework
Objection handling matrix
Email follow-up templates
New hire onboarding checklist (2-week plan)
Monthly playbook updates based on new data
Slack/email support
Get My Playbook

Stop Winging Your Sales Process

Get your sales playbook built in 7 days. Limited to 5 new teams per month.

Next available slot: February 17
30-min intro call → Send us your calls → Get playbook in 7 days